Passages is an initiative that encourages college-age Christian students to experience the beauty and history of the Holy Land. It leads safe and extremely educational tours of hundreds of students throughout the region Israel each year. The logo was designed to represent the handwriting aspect of the word "passages," and also of course a pathway from one place to another. As a participant on the first trip with a group of Masters students in January 2016, I was truly able to understand the brand's story.
An exploration in imagemaking and typography for an incredible non-profit organization helping seriously ill children in Alabama.
"Dragging a grand piano up Everest with
your teeth will be easier, but you've got to do it."
– Adrian Shaughnessy describes
designing your own studio identity
© 2016 work and site by Piper Weaver, LLC