projects

Regions Bank Human Resources
Recruitment Materials

Client

Regions Bank

 

Role

Art Director and Designer

At Luckie & Co., I designed the new Human Resources Recruitment Materials. These items/ads would be used at job fairs, or within the branches themselves. This creative focuses on YOU, the person Regions wants to hire, the unique person that you are, and the skills you bring to the table. Instead of being bank-focused, we wanted these candidates to feel they were appreciated and seen as an asset to the bank.

 

The use of the bright Regions Lifegreen background is intended to be eye-catching at a job fair event and breaks away from the stuffy, old fashioned, non-descript stock photography backgrounds. Adding life and movement into these pieces was very important.

 

2015

 

Creative Direction

Brad White

Copywriting

Katie Hayes

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